Career Coaching is just #branding and #marketing for individuals. If you’re looking to up your professional game, you need to take stock of how you showcase your skills, passions and aspirations. That means you need to assess and probably tweak your personal brand.
How can you set yourself apart from others?
Be authentic
Be consistent
Know your value
When I coach clients at Donner Creative Communication Strategies on their personal brand, I ask: what do you truly enjoy doing? what are you most proud of? and what do you wish you could do over again?
I suggest they create a “future profile” document to mirror their past profile (aka résumé). Go ahead and tell people where you want to go in your career. Trust me. Your LinkedIn page, personalized cover letters and own websites will all flow more freely. Ask your colleagues and clients for references and recommendations. It’s others who define your brand, anyway.
Let me also say...a lot of people do all of this homework and then sit on it. You have to be proactive for the magic to happen. Connect with people, request informational interviews, join groups and network anyway you can. Be more visible. Hello @LinkedIn!
These are tough, but not impossible times.
How are you advancing your #personal brand?
#careercoaching