PROCESS
Our approach is both collaborative in style and action-oriented.
"I knew Nancy's reputation as a creative and strategic in-house comms chief. Working with her as a consultant, I was equally impressed by how quickly she took in the culture of another organization and her ability to be effective (and efficient) while also helping a team get to a place that is much harder to reach as individuals.
"She's inclusive and decisive, savvy and smart and fun to work with."
Janice Nittoli,
President Emeritus
THE CENTURY FOUNDATION
DO THE HOMEWORK
We begin by working with you to answer key questions about institutional awareness, employee participation, changing perceptions, and underlying goals. This may involve additional research and focus groups. This is a crucial step, as mistakes are often made when people rush to create something lavish/bold/quirky/new without a full understanding of what they are trying to achieve or who they are trying to reach.
CLARIFY THE SCOPE
DCCS will then develop a creative brief and/or scope of work that not only details a timeline and budget for deliverables, but also clarifies our understanding of your underlying goals and what tactics we suggest using to address these needs.
What sets Donner Creative Communication Strategies apart:
AN UNDERSTANDING OF YOUR ORGANIZATIONAL CULTURE
DCCS understands how to cut through clutter and bureaucratic layers. Even small organizations have rules and procedures that must be followed.
CREATIVE VISION + EXACTING IMPLEMENTATION
DCCS applies both blue-sky thinking and detailed project management to every endeavor. Our strength as creative individuals is our ability to invent, innovate, and articulate big picture events, programs, and award-winning campaigns.
But success is in the details. We also excel at implementation. We are exacting in our abilities to plan, budget, staff, and make your vision a reality.
TARGETED TACTICS
While our arsenal of skills includes public relations, marketing (social, digital, and traditional), design, video, broadcast, and more, it is our integrated approach that will give your organization the edge. Too often, companies predetermine a single route to a solution, without considering the many marketing avenues now available.
Different audiences at different times require different tactics. It's the proper combining of tactics targeted to your unique goals and audiences that yields the best results.